To an average American, Psy is simply an awesome guy from Korea. But from an Asian pop culture enthusiast's perspective, Psy is history in the making. No Asian has yet to achieve major mainstream success in America, with the closest being Far East Movement with 2010's 'Like a G6'. However, several attempts have been made to break into the American market by Asian acts already. A partial list includes:
- Jin Akanishi
- Utada Hikaru
- Wonder Girls
- BoA
Although this list is alien to most, the names listed here are all top tier acts back in their respective countries, setting new records and commanding huge fan clubs. Yet despite their domestic success, this list remains irrelevant to American pop culture (more on this later!). Psy himself stated that he made 'Gangnam Style' with no hope of international acclaim. Despite his ten year career, he never achieved great success until now. So the question is this: Why can some of Asia's best can't succeed at attempting to break into the American market but Psy, who never even tried to, can?
In a most unlikely twist, Psy has beaten his superiors in wooing America BECAUSE he never tried! Psy's 'Gangnam Style' is unique and naturally fun. Instead of following trends, Psy continues with his own style. Psy is a trailblazer with 'Gangnam Style' because it is not a gimmick. It's genuine and memorable. He didn't change who he was to try and debut in America. Instead, America came to him and appreciated his individuality. Memorable and unique are two traits that are needed for American success because they reflect our American values. America was the first free nation and has always tried to exceed in its own way. America stands out because it's original and passionate. America's success is built on it deviating from international norms and seeking its own way to profit. And Psy has done just this. Psy is popular in America not because of who he is in Asia, but because of who he is as a person. Why can't other Asians do this? TO BE CONTINUED.
No comments:
Post a Comment